Everyone is familiar with success in sports or otherwise. Do you enjoy the adrenaline rush that it gives as well?
In March of this year, we were introduced to a large EMS producer in Bayern (Bavaria), Germany. In addition to many other definitions, EMS also means Electronic Manufacturing Services. This company often assembles electronic components based on designs and guidelines of other huge plants. As they were unfamiliar with clean room technology up to this points and a new international client had high demands, we put a lot of energy into the transfer of knowledge in the last period.
The necessary visits to beautiful Bayern have not been in vain.
Now, a few months later, I can describe the message on the PP4CE site as follows:
“PP4CE was hired this week to design and set up all clean room engineering activities to be created in the German Bavarian area. It is a semi-conductor-related clean room, to be created in two successive phases, with a total area of approximately 2,300 m2. The global client will make one of its existing sites fully available for the construction of this clean room to deploy new EMS activities. The commissioning of the ISO 14644 class 7 clean room is scheduled for the end of March 2019.
After this engineering assignment, more discussions will take place about the actual construction of this beautiful turnkey project by PP4CE in the coming period. More news about this wonderful project will follow as soon as possible.”
Brecon, together with PP4C partner Kuijpers, also received a great order at the BIC (Brainport Industrial Campus) in Eindhoven. The well-known KMWE, with their CEO Edward Voncken as one of the leaders of the overall BIC project and current president of Brainport Industries, has great plans for the campus with 30,000 m2 of production space. PP4C is allowed to build the approximately 1,400 m2 new clean room to be commissioned in January. One of the many Controlled Environment facilities within this beautiful company. After the 1,850 m2 realisation of Anteryon in the last half year, the 2nd beautiful BIC project that we will realise in the coming period is now a fact!
Brainport Industries Campus
I do not want to bother everyone with a list of current projects, successful deliveries, or possible projects that are currently being discussed. Sometimes, I am even not allowed to write about a specific activity, simply because a confidentiality agreement is in force. This is also the case in the project in Germany discussed above! But where possible, it is nice to share successes.
Receiving these assignments with the PP4C(E) concept gives us an adrenaline rush!
Implementing Inbound Marketing is completely different, but also damn interesting!
Developing an international marketing strategy and converting it into a marketing plan is an interesting challenge. Previously, as Senior Executive within the BASF group, I had several millions available for our marketing activities in Europe, and now I have to undertake worldwide marketing activities with a really small budget… Talking about challenges!
Much has changed in the marketing world over the past 10 years. Fortunately, I enjoy studying in my free time besides my normal day job. For some time now, I have been very busy with an “inbound marketing” course through an extensive webinar offered by HubSpot, the founders of Inbound Marketing. This (content) marketing concept is not really new, as many larger companies in particular have been using it for a long time and have fully implemented Inbound Marketing over the last couple of years.
Outbound marketing means that you try to attract the interest of potential customers by spreading a general offline marketing message through classic media channels (TV and radio advertising, advertisements, trade fairs, direct mail etc.). This will cost you a fortune if you do it on an international scale!
Nevertheless, we have to find new clients as PP4CE, in countries where our organisation is not yet known.
With Inbound marketing, you offer the prospects the information they need, mainly online. What is a prospect doing? What does he want? What interests him? By studying this and by offering digitally adapted content, we can make people or prospects become aware of our activities.
This familiarity convert a prospect to a potential client, a lead! By nurturing this lead and using the right sales approach, you can come to an actual order! Afterwards, by providing the right services through a well-executed periodic maintenance and cleaning programme, the customer may become an ambassador who may provide good new leads.
In Inbound Marketing terms, this timeframe is called the Customer Journey.
The entire communication process mainly takes place digitally through, among other things, White Paper publications, Call To Action, blog writing, etc. Search Engine Optimization (SEO) and Search Engine Advertising (SEA) require a lot of attention to be successfully positioned at Google on an international level.
But also by giving lectures at seminars and congresses, as we do this year with PP4CE in The Hague for the ICSS 2018 and in London at the EHEDG. In April 2019, we will introduce ourselves to the pharmaceutical market in Dublin at the ISPE annual conference.
I cannot explain it more briefly and any clearer. Inbound Marketing will allow us to position PP4CE internationally faster and in a more affordable way!
This keeps me reasonably busy and demands the necessary time and energy.
In any case, it keeps me away of trouble…
Until the next Blog!
P.S. Brainport Industries Campus will be a hypermodern campus, implemented over approximately 200 hectares of greenery, amidst one of the largest city parks in Eindhoven. An innovative and sustainable work landscape where stylish company buildings form a coherent whole with the green, forest area of Brainport Park
Leading knowledge institutes and reputable companies will work together at the Brainport Industries Campus to make ideas ready for production and develop business cases. The campus is a state-of-the-art working and learning environment for the next generation in high-tech manufacturing. The Brainport Industries Campus is home to broad alliances between suppliers, specialised companies, and innovative educational and knowledge institutions.